World Cup Workshop Brooklyn: A Powerful Night of Community, Culture & Opportunity
The energy of the 2026 FIFA World Cup is already building across New York—and Brooklyn just proved it.
The recent World Cup Workshop hosted at IX Restaurant was a complete success, bringing together leaders, entrepreneurs, and community voices for an evening focused on preparation, collaboration, and growth ahead of the global tournament.
A Strong Community Partnership
This impactful workshop was made possible through a powerful collaboration with the Guatemalan Chamber of Commerce Inc., and graciously hosted by community leaders Ana Prince and Brenda Castellanos.
Their leadership continues to elevate and empower Latino-owned businesses across New York City—creating spaces where culture and commerce meet.
Special Guests & Community Leaders in the Room
The evening welcomed notable guests who represent the heartbeat of Brooklyn’s Latino culture, including the iconic Toñitas, a staple in the community, as well as representation from the Guatemalan Consulate.
Their presence reinforced the importance of unity, cultural pride, and collective growth as we prepare for a global moment.
Connecting Brands with Local Businesses
A key highlight of the workshop was the introduction of major beverage brands ready to support local restaurants during the World Cup, including:
These brands are actively seeking partnerships with restaurants and bars—creating opportunities for:
Product placements
Sponsored watch parties
Cultural activations tied to the World Cup
This direct connection between brands and business owners is exactly what the workshop tour is designed to achieve.
Building Toward 2026
Hosted in partnership with the New York State Latino Restaurant Bar & Lounge Association, this workshop is part of a larger movement to ensure Latino businesses are not only included—but leading—during the World Cup tourism wave.
From education to partnerships, the goal is clear:
prepare now, win later.
Final Thoughts
Brooklyn showed up—and set the tone.
The World Cup Workshop at IX Restaurant was more than an event. It was a reflection of what’s possible when community, culture, and opportunity come together with purpose.
As the road to 2026 continues, one thing is certain:
our businesses are getting ready—and they’re getting ready together.
