The FIFA World Cup 2026 is more than a global sporting event—it’s a once-in-a-generation economic opportunity for small businesses across New York and New Jersey.

To ensure local businesses are not left behind, the New York State Latino Restaurant Bar & Lounge Association, in collaboration with Hispanic Digital Media and Grow with Google, is launching the World Cup Workshop Tour—a hands-on educational experience designed to prepare restaurants, bars, and entrepreneurs for the tourism wave ahead.

Why This Workshop Matters

In 2026, millions of visitors will travel to the U.S. for the World Cup, with the New York/New Jersey region serving as a major hub.

That means:

Increased foot traffic
Higher consumer spending
Global visibility for local businesses

But here’s the reality:
Only the businesses that prepare will benefit the most.

The World Cup Workshop Tour was created to bridge that gap—giving small businesses the tools, knowledge, and connections needed to compete on a global stage.

What You’ll Learn

This is not your typical seminar. The workshop is built for real-world application, combining strategy, technology, and direct access to resources.

Key topics include:

🔹 Google Business Optimization
Learn how to position your business online so tourists can find you instantly—whether they’re searching for food, drinks, or watch party locations.

🔹 World Cup Rewards Platform Registration
Get your business registered on official and partner platforms that will drive traffic directly to your location during the tournament.

🔹 Marketing & Branding Strategy
Understand how to align your business with the World Cup energy—leveraging soccer culture, national pride, and community engagement.

🔹 Access to City Resources & Permits
Stay informed on policies, including new opportunities introduced by Kathy Hochul, such as expanded permits and outdoor activations.

🔹 Brand Partnerships & Sponsorship Opportunities
Connect with major brands investing in World Cup activations and learn how your business can participate.

Built for the Community

The World Cup Workshop Tour is deeply rooted in community impact.

Through the leadership of the New York State Latino Restaurant Bar & Lounge Association, the program focuses on:

Supporting Latino-owned businesses
Strengthening local economies
Ensuring cultural representation during a global event

This is about more than profit—it’s about positioning our communities at the forefront of one of the world’s biggest stages.

Meet the Expertise Behind the Tour

The workshops are led by industry professionals with real experience in marketing, partnerships, and large-scale activations.

With expertise spanning:

Multicultural marketing
Brand partnerships
Hospitality growth strategies
Digital transformation

Participants will gain insights that go beyond theory—focused on execution and results.

Who Should Attend?

This workshop is ideal for:

Restaurant and bar owners
Hospitality managers
Event organizers
Entrepreneurs looking to tap into World Cup tourism
Small businesses aiming to increase visibility and revenue

Whether you’re a neighborhood spot or an established venue, this program will help you scale your impact.

Prepare Now, Win Later

The businesses that succeed during the World Cup won’t be the ones reacting in the moment—they’ll be the ones preparing now.

By attending the World Cup Workshop Tour, you will:

Position your business for increased traffic
Build partnerships ahead of the competition
Gain the tools to maximize revenue during peak demand

Final Thoughts

The 2026 World Cup is not just coming—it’s transforming the business landscape.

Through the World Cup Workshop Tour, the New York State Latino Restaurant Bar & Lounge Association, Hispanic Digital Media, and Grow with Google are ensuring that local businesses are not just participants—but leaders in this moment.

This is your opportunity to prepare, position, and profit.

Join the Tour

Spots are limited. Secure your place, bring your team, and take the first step toward making your business World Cup ready.

The world is coming. Make sure they find you.

Get Your Business World Cup Ready: Inside the 2026 World Cup Workshop Tour